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Hello! I'm Nicola 👋

I’m a freelance UX designer making simple solutions out of messy problems. I work with clients across a range of sectors to deliver insight-driven design. 

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SERVICES

Every project is different. With that in mind, I offer a range of services that can be tailored to each project including:

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USER RESEARCH

Taking the guesswork out of what users need.

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TESTING

Testing and validating ideas with the target audience.

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USER-CENTRED DESIGN

Finding the design solutions that work for users.

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STRATEGY

Aligning user needs with business goals.

CLIENTS

I've been fortunate to work with clients across a range of industries and many wonderful digital agencies such as Matter of Form, Emperor and Hugo & Cat. This work is confidential so please get in touch to learn more.

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TESTIMONIALS

“Her commitment to user-centred design has ensured our new web experiences will deliver the greatest value and experience for our customers... Her consistent ability to build new and improved online journeys to an impeccable quality is a testament to her depth of skill and determination."

Naomi Kelly, Product Owner - Thames Water

"Working with Nicola has been a standout experience. She has a deep knowledge of UX and an incredible ability to take on complex problems, think holistically and produce elegant well rationalised solutions that deliver for both users and business."

Peter Cain, Digital Strategy Director - Emperor

“Niki is everything you could want from a UX Designer. She is empathetic, proactive and collaborative in all aspects of the role. Her willingness to explore every possible solution to ensure we create the best output for the user helped us deliver excellent work every time. I’d love the opportunity to work with her again!"

Alysia Pickup, UX Designer - Resident Advisor

"Thorough, energetic and with great integrity, Nicola is easy to recommend to any organisation that wants to improve user experience and develop class-leading design."

Ian Marshall, Solutions Architect - Thames Water

ABOUT ME

In 2018 I changed career from insurance to pursue a more creative and rewarding path. Studying at General Assembly gave me all the tools I needed to start a new career in UX. 

Since then, I've been fortunate to work with a range of global clients across sectors both in agency and in-house. In 2022, I started freelancing, creating simple and usable products that work for customers and clients.

The design thinking process enables me to combine empathy, creativity and problem solving to develop solutions with positive impact. Big or small, I love working on products that makes people’s lives healthier, happier and more sustainable!

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Healthier

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Happier

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More sustainable

When I’m not knee-deep in post-its, I’m busy making linocut prints, getting covered in ink while I drink a nice cup of tea!

Whether you have a project in mind or are just looking to connect for future opportunities, feel free to get in touch to arrange a call.

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CONTACT

© 2023 Created in Wix by Nicola Young, Bob & Stripe Ltd.

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